Archive for the ‘Marketing’ Category

Creative and Profitable Ways to Use Autoresponders

Monday, April 5th, 2010

An interested visitor who has been strolling through yoursite has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder
to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular
business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can alsocontain your autoresponder address. Let’s say you’ve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles when you’ve written new ones that they may want to publish in their own newsletter or website.
6. Automate your sales process. Use an ad to ensure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.

7. Distribute advertising. Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content – not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors’ email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are
already your customers.15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

The Autoresponder Code

Doing Keyword Analysis and IMEye

Monday, April 5th, 2010

Keyword research is very important in the net promoting. Having the right keywords can make a contribution between making 10 bucks or one thousand dollars. So properly researching your keywords is critical. You’ve got to ensure you do it properly before you continue on building web sites, publishing content and the like.

There are many techniques of doign the keyword research. The classic way is expanding on a seed keyword and looking up the competitive data. Additionally new tactics are being introduced every way and for example, the IMEye keyword tool already lets you start the analysis by specifying criteria. Regardless of what way of analysis you use, you have to make certain you do it properly, if you want to be any successful.

SEO Company in Toronto

Wednesday, March 31st, 2010

At Measure Marketing, we help companies in the Toronto, Mississauga and Brampton area generate qualified leads, convert more customers and in essence market themselves more effectively. If you want to receive a higher return on your marketing investment, promote your next new product or service, market an event or simply boost your brand, our team of creative marketers and Internet marketing experts will drive measurable results for all such efforts. We pride ourselves in the below areas of service and have helped hundreds of companies globally achieve optimum results.Contact Us today to set up a complimentary appointment to further discuss your future lead nurturing optimization campaign.
SEO Company in Toronto

My PPC Campaigns

Saturday, March 27th, 2010

Over the years I have become a big fan of PPC marketing (that’s pay per click marketing for those of you that are new to this industry). PPC has brought some very interesting opportunities to businesses all over the world. Too a certain extent it has been kind of a way to level the playing field between the big boys and the smaller businesses. Why? Because if you do an excellent job of optimizing your campaigns you can compete pretty strongly with businesses much larger than your own. Tracking and optimization is the key to long term success in the world of Pay Per Click – adwords campaign

Your SEM Strategy

Friday, March 26th, 2010

There are many reasons why incorporating some sort of SEM strategy into your business makes sense. I would argue that if you are not using the internet to market your business then you are cutting yourself off from a huge portion of your potential customers … and why would you want to do that? With each year that passes more and more people are turning to the internet as their primary source for find products and making purchasing decisions. Don’t you think your business should be on the forefront of that trend? Well that is exactly what SEM will do for you. googleadwords

Construct Online Venture By 9 To 5 Annihilation

Friday, March 26th, 2010

The arena of self-investment was more well liked by the integration of generation, in particular the tips superhighway or the Internet. In actual fact, a small home base Web advertising probability is increasing at an improbable price as the employment trend substantially modified and as extra people discovered the opportunity is inside their reach. Incomes in the course of the Internet is thought of as to be a sound approach of producing sales and increasing the consumers base of a certain trade venture. 9 To 5 Annihilation teaches methods to create on-line business. Therefore, the continuous enlargement of the Web in addition to the industry opportunity that includes it introduced a substitute for people who discovered themselves in between unemployment and poorness.

Traffic Ultimatum Review Part 1

Wednesday, March 24th, 2010

It seems each day, we are bombarded with emails, telling us of the latest and greatest products on the market.

Occasionally however, it is worth taking note of what is on offer, and one such product is Traffic Ultimatum.

Traffic Ultimatum is an extensive training course which has been developed by George Brown, of Google Sniper fame. It is divided up into 3 manuals, totaling some 300 pages, and 20 step-by-step videos.

What is particularly impressive about Traffic Ultimatum, is that George does an excellent job of covering the Foundations of site structure and overall strategy.
This is something most people fail to take care of: a bit like building a house without any foundations.

To help you on your way, I have written a comprehensive Traffic Ultimatum Review which I hope you find useful and transparent.

Nintendo Game Consoles Blog

Tuesday, March 23rd, 2010

If you are looking intended for entertaining wining and dining, often the Massively Nintendo System cannot let you down. Revealed in early 1990s through process of Nintendo, this system gave birth to literally hundreds of beloved games in which even in these days will most certainly be desirable by most followers as well as collectors. The particular console itself is a 16-bit system that dominated the gaming world at that time because of its new gaming knowledge, its emphasis becoming regarding design together with way of thinking in preference to the company directing on a specific age group

The one game that so many people seem to remember is Super Mario World. At the time, this game was groundbreaking from a variety of ways. The game, and many others played on the Super Nintendo System, have proven their mass appeal and will most likely be played for decades to come. You can today get something described as emulation software that will enable you to play these older “golden” games. You will need a USB adaptor that will fit your Super Nintendo System controlled. One very popular emulator is the ZSNES emulator.

The list regarding great games most of this product virtually endless and even will go well into the high hundreds. In addition to Super Mario World, beneath you will find other popular games. Many of these games are considered collectible and are being sold for hundreds of dollars each.

Go to Nintendo Game Consoles Blog for more information..

Getting yourself the Perfect Bassinet

Sunday, March 21st, 2010

If you may have a newborn, you have got to look into purchasing a bassinet for your baby. Your bassinet is known as a crib meant for a baby within the 1st 5 months of his or her life also it is among the most critical items you have to pick regarding the safety of your little one. It is a small bed which is comforting for the baby it is basically cocoon like. Available in the market these days, you can find many types that have quite a few patterns along with options to match mom and her little ones wishes. Another piece of baby fixtures one may wish to contemplate would be to pick out from the many kinds of moses baskets, and baby changing tables to help you go along with the baby bassinets you will be thinking of also.

Affiliate Marketing Forums

Friday, March 19th, 2010

The internet evolves everyday as the demands of people also vary from time to time. The affiliate marketing world is not exempted from this rule, and as a business proponent you must learn how to adapt to changes.

You are not alone in the affiliate marketing world. There are a lot of people with whom you can interact. You can seek some advice, build your network, or share your expertise through leading affiliate marketing forums.

These affiliate forums are treasure chests of knowledge. You can bump into the big guns of the business inside these forums. You can exchange ideas with other people about the business trends or have be privy to upcoming hot campaigns of affiliate marketing.

Business Opportunity Review